Wednesday, September 6, 2017

[Event] WOW! Experience Taiwan’s best lifestyle brands at Taiwan Selects



 Taiwan’s famous ‘Little Traffic Light Man’, the ubiquitous animated traffic signal that tells pedestrians around the country when it is safe to cross the road, is an Instagram worthy picture that visitors make a beeline for when in Taiwan.



This made-in-Taiwan phenomenon is just one of the many unique features of Taiwan that visitors experienced at the WOW! Taiwan Selects event which took place at Suria KLCC recently, where over 60 products comprising some of Taiwan’s best lifestyle brands were on display.



Themed ‘Beat Your Heart’, the event which was hosted by the Commerce Development Research Institute (CDRI) of Taiwan, mirrored the vibrancy and distinctive traits of Taiwan’s street scene, including the Little Traffic Light Man which made its debut in Taipei on 18 March 1999.


The four day event offered something for everybody with 20 premium food and beverage, skincare and home appliance brands on display, ultimately treating visitors to an exclusive glimpse of Taiwan’s lifestyle and culture which they can taste, feel and experience first-hand.


Beauty lovers were not disappointed as a wide range of deluxe cosmetic brands from Taiwan made its debut appearance at the event including products from UNITOUCH, Aromase, Deer Hills, YUAN, Sunray’s, Jeune and Yue Happiness. Health enthusiasts also got to sample some of Taiwan’s premier healthcare products from KOKO, Da Jin Enzyme, Match Q and Dr. Syngen




Those eager and hungry for a taste of Taiwan’s snack and beverage offerings were also treated to a selection of specially curated snacks from renowned Taiwanese packaged food brands such as Mr. Johnson, Tastywow, Sweet Mountain, Oomph Cold Pressed Juice, Oceaneshand King Kung.


That’s not all! The event also went above and beyond to showcase Taiwan’s creativity and innovation by bringing in some of Taiwan’s latest tech gadgets. Visitors were given the opportunity to test and try a motion-based AR game at the booth as well as test virtual reality games by HTC VIVE and gaming PCs from Taiwan MSI – a world leading gaming brand and most trusted name in the gaming and eSports industry.  


WOW! Taiwan Selects concluded on high notafter successfully introducing Taiwan’s signature lifestyle products to the Malaysian market over the four day period.

For more information on WOW! Taiwan Selects, kindly visit http://www.wowtaiwanselects.tw/2017/

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